Metroland Media/WheelsTalk.com –
Rolls-Royce Motor Cars has confirmed the launch of its next model, the Rolls-Royce Wraith.
The car will be presented for the first time at the Geneva Motor Show on March 5, with first deliveries to customers expected in the fourth quarter of 2013.
Wraith will be the most dynamic, powerful and beautiful Rolls-Royce in the company’s history.
It is a breathtaking car that will set a new benchmark in the ultra-luxury segment and will reaffirm the position of Rolls-Royce at the pinnacle of automotive luxury.
The launch will revive one of the most famous Rolls-Royce names first used in 1938.
Wraith draws inspiration from the story of the Honourable Charles Rolls, one of the company’s founding forefathers and a man who indulged a passion for innovation, engineering and, most importantly, adventure.
Rolls was a passionate racing driver, balloonist and aviator winning the praise of King George V, who hailed him the ‘greatest hero of the day’ on becoming the first person to cross the English Channel and return non-stop in a flying machine.
Like Rolls, the new car embraces the finest things in life – elegance, beauty, refinement and luxury – to be enjoyed by a new generation of confident gentlemen and women.
It will boldly shape the future of Rolls-Royce, building on the success of Phantom and Ghost, bringing new customers to the marque.